Madison Dawn
Los Angeles Art Book Fair
Brand Identity, Web Design

Ocularcentric Paradigm
Thesis, Research, Publication
New York City Ballet
Brand Identity, Publication
Los Angeles Public Library
Brand Identity, Web Design



Los Angeles Art Book FairBrand Identity, Web Design
The Los Angeles Art Book Fair is celebrated for its vibrant and ever-evolving showcase of contemporary design. Known for its long list of exhibitors that 
come from around the world, the Art Book Fair brings a sense of community 
and diversity. 

The identity system for the Los Angeles Art Book Fair embodies the dynamic and lively nature of the event through its use of typography. The modular font, crafted from geometric shapes and characterized by the subtraction of parts is used in harmony with a typeface that is constructed of many small letters. 

Posters
Signage

Printed Merchandise

Print-based
Web