Madison Dawn
Los Angeles Art Book Fair
Brand Identity, Web Design

Ocularcentric Paradigm
Thesis, Research, Publication
New York City Ballet
Brand Identity, Publication
Los Angeles Public Library
Brand Identity, Web Design

1. Los Angeles Art Book Fair
The Los Angeles Art Book Fair is known for its 
long list of exhibitors that come from around 
the world, bringing a sense of community 
and diversity. 

The identity system for the Los Angeles Art Book Fair embodies the dynamic and lively nature of the event through its use of typography.

Brand Identity
Web Design


2. Ocularcentric Paradigm
Ocularcentrism is the privileging of vision over our other senses. This book is about the interplay between sound, architecture, and mathematics. 

The visual language of the book favors structure
over color, taking away the favoritism towards 
vision and allowing the reader to be immersed
in the architecture of the book. 

Thesis
Research
Publication



3.  New York City Ballet
The New York City Ballet is known for its deep repertoire and is rooted in the history of dance. 

This identity honors the essence of ballet with 
typography, photography and composition. 

Brand Identity
Publication

4. Los Angeles Public Library
The Los Angeles Public Library has over six million volumes and has 72 branches spread across the city, serving as archives for their
own neighborhoods.

This brand identity project focuses on celebrating the local community in Los Angeles.
The visual language honors the structure and archival nature 
of the library.

Brand Identity
Web Design